REAL TIME MARKET RESEARCH
We segment and profile the clients in your store as well as potential clients passing by the store. Installation of performance indicators (KPI) by using 3 different sources for data collection and analysis. Our REAL TIME MARKET RESEARCH System providing relevant KPI data which was not available before. We offer: Technology platform for multichannel marketing, intelligent business solutions that enhance customer relationships, engagement and satisfaction.
AwardSofts’ BOX, MESH and COUNTER systems
The use of our combined systems provides detailed customer segmentation. The system provides statistical reports and exact overview of your customers in real time back in time. The combined system uses statistical methods to determine customer segments, exact volume, habits, movement, frequency of visits and even the customers' purchasing power. Anonymous collection of statistical information: In full compliance with the data protection law regulations, there is no person related data management.
AwardSofts' BOX system
Based on facial analysis of the visitors, the system is able to segment its customers by gender and age. AwardSofts' BOX system provides live statistical service which collects, analyze and shows the data in real time. The system shows the distribution of the customer groups at the store in a given time period, as well as the changes even hour by hour or in monthly/yearly comparisons.
AwardSofts' MESH system
The AwardSofts' MESH devices follow the movement of visitors in a certain area. The system detects the customer’s smart phones to show which parts of the store are visited more (hot spots) and which are the less utilised locations (cold spots). Based on visitors smartphones, we measure: Customers movement patterns within the store; Where the customers usually stop; How much time the customers spend on a certain location; How often the customers return; The purchasing power of customers.
AwardSofts' COUNTER system
Our visitor counting solution provides accurate data about the customers entering and exiting the store. Exact measures even in highly frequented spots and large crowds.
The main admin interface reports of AwardSofts’ 7/24 INSIGHT
- Turnover of customers in real time or back in time - Content of the visitors according to their age and gender - Returning habits of customers - Full comparison of operating units in the network - Purchasing power of the customers according to the price level of their smartphones - Map of the store showing the well utilised and less used areas - Understandable text analytics and graphs of live data
AwardSofts’ 7/24 MOBILE INSIGHT
Mobile app is prepared to download our AwardSofts 7/24 INSIGHT interface. The relevant data provided by the system can be looked at anytime and from anywhere. Multi-level access permissions.